The Past and Present Lives of the Postnatal Element

Previous Lives - Probiotics

Probiotics, as beneficial and active microorganisms, have been well-known to the public in recent years.

Research on probiotics has been ongoing for decades, and it is widely recognized in academia that they can improve the host's microbiota balance and have beneficial effects on the gut.

Nowadays, probiotics are widely used in food, medicine, and health products. With the development of the industry, the market size of probiotics in China has approached 100 billion yuan in 2022, becoming the next new consumer blue ocean.

This life - reincarnation element

Unlike the well-known probiotics, the term 'post biotics' may be unfamiliar to most people.

Simply put, epigenetic elements are probiotics or bacterial lysate components that have been inactivated, including or excluding metabolites. Professionally speaking, postbiotics refer to preparations of non living microorganisms or their components that bring health benefits to the host, and are an emerging concept in the field of microbial ecological preparations.

In 2021, the International Scientific Association for Probiotics and Prebiotics (ISAPP) released a consensus statement on prebiotics, referring to inactivated bacterial cells and/or bacterial components as "prebiotics" that are beneficial to human health.

In August 2022, the Chinese Society for Food Science and Technology organized domestic probiotic industry experts and enterprise representatives to jointly write a review titled "Research Status and Industrial Applications of Postbiotics". For the first time in China, a consensus statement on Postbiotics was released, clarifying the definition, efficacy, and scope of Postbiotics. From then on, China embarked on the era of Postnatal Generation 1.0.

The efficacy and advantages of postnatal elements

Postbiotics have various effects such as regulating immunity, regulating gut microbiota, anti allergy, antioxidant, anti-inflammatory, as well as preventing dental caries and anti-tumor.

Iterative offspring have multiple advantages

1、 Postbiotics are more stable, have a longer shelf life, and better environmental tolerance;

2、 Postbiotics have higher safety and are also suitable for certain special populations such as newborns and sensitive individuals. Postbiotics are not affected or inhibited by antibiotics, and there is no risk of transmitting resistance genes;

3、 Postbiotics have a wider range of targets, not limited to the intestine. They can also be targeted in the oral cavity, skin, urogenital tract, or nasopharynx, and are more easily absorbed by the intestine, improving utilization efficiency.

Therefore, the application scope of epigenetic elements is very wide, and they can be used in multiple industries such as food, health products, cosmetics, animal feed, plant nutrition, etc., with broad market application potential.

The rising star of new pet food ingredients

According to industry surveys and forecasts by iResearch Consulting, the size of China's urban pet market is expected to reach nearly 300 billion yuan in 2020, with a compound annual growth rate of 14.2% over the next three years. By 2023, the industry is projected to reach 445.6 billion yuan.

The pet food category is the largest segmented market in the pet industry, with a high demand for pet ownership, frequent consumption, high repurchase rate, and strong user stickiness, making the food category the most important competitive market in the pet industry. In 2020, pet food consumption in China accounted for 54.7% of pet ownership consumption.

The rise of its economy is due to the improvement of consumption levels and is closely related to the needs of the new generation of customers.

Pet owners born in the 1980s, 1990s, and 2000s are currently the main consumers of pet food. They are more inclined towards refined pet care and pay more attention to the functional needs of comprehensive nutrition, immune enhancement, gastrointestinal regulation, calcium supplementation, and fur beautification.

In the current period of the epidemic, the demand for pet health is more prominent.

On the basis of satisfying nutrition, pet owners hope that pet food can solve or avoid some disease problems, such as gastrointestinal diseases, obesity, etc. Pet gastrointestinal diseases are closely related to the disruption of their microbiota and various body diseases, such as diarrhea, allergies, obesity, and stress. This is also the reason why micro ecological preparations for pet food are becoming increasingly popular among consumers.

For pet owners, there is nothing happier than seeing a 'furry child' healthy, lively, and cute.

As a pet food additive, Houshengyuan has excellent health benefits and can maintain the gastrointestinal health and microbial balance of pets. It has great potential for development in functional pet food and prescription food, and has great potential for the future!

Probio-A6 functional animal feed

Qingdao Yuanda Biotechnology saw the potential for the development of Postbiotics in this area, so it laid out early and developed Probio-A6 functional animal feed for Postbiotics.

Through experiments, it has been confirmed that Probio-A6 functional animal feed has the effects of solving animal gastrointestinal problems, improving oral and excretory odors, and beautifying animal hair color.

Adding exogenous nutrients to pet food can regulate the structure of gut microbiota, increase the number of beneficial bacteria, inhibit the growth of pathogenic bacteria, prevent and improve animal diarrhea, and reduce the incidence of animal diarrhea.

Postbiotics contain abundant active ingredients such as extracellular polysaccharides, vitamins, short chain fatty acids, organic acids, antimicrobial peptides, amino acids, etc., which can regulate animal immune function, enhance intestinal barrier, inhibit the invasion and colonization of pathogenic bacteria, and thus improve animal growth performance.

Postnatal Probio-A6It can inhibit various oral pathogens and has significant effects in improving oral odor, excreta odor, and beautifying animal hair color.

Conclusion

As a leading R&D company in China, Yuanda Biotechnology has taken the lead in technology. The team not only has a specialized strain resource library for screening of epigenetic elements, but also has mastered key preparation techniques for epigenetic elements. In addition, they have abundant animal and clinical trial samples.

In the future, Yuanda Biotechnology will continue to focus on the excellent health factor of "Postnatal Element", explore more business possibilities in pet food, cooperate with more like-minded enterprises, and jointly build a healthy era of pet food!