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Key words for 2023: 'Clean label', bio preservation becomes the solution for food giants

2026-04-30 09:50:33 Page views: 1949 Author: 元达生物

2026-04-30 09:50:33 Author: 元达生物


Do you read labels before choosing food?


Not long ago, the global Ingredion company released a survey showing that Chinese consumers are most concerned about food ingredients and labels, with about 85% of consumers saying they will consider them before purchasing packaged food

Please provide the food ingredient list.


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Especially after the popularity of short videos such as "Technology and Hard Work" and "One Spoon of Three Flower Diluted Milk" last year, the heat of food health topics such as "clean labels", "zero additives", and "natural preservatives" has only increased and not decreased,

Major bloggers also specifically point out whether the ingredient list is clean and simple when evaluating food.


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With the rapid rise of the global health industry in recent years, the improvement of consumer health awareness and the favorable market environment continue to promote the upgrading and innovation of the health industry. Consumers have raised higher expectations for food quality

The second requirement is not only to ensure that the food ingredients are natural, but also to understand the variety and origin of the ingredients. Under this demand, the natural freshness of ingredients and the transparent and concise "clean labels" of food formulas are becoming increasingly important

Becoming a key influencing factor for consumers in food consumption decisions and gradually evolving into a mainstream trend, the market size is increasing.


Clean labels enter a golden period of development

Global food giants are laying out their presence one after another


According to a Market Research Future research report, the market size of clean label ingredients is expected to exceed $41.5324 billion by 2030, and the compound annual growth rate from 2022 to 2030 will exceed

17.56%; Among them, the Asia Pacific region is expected to achieve the fastest growth, and China may become the largest market in the region.


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In China, clean labels are not only highly valued by consumers, but also focused on the increasingly competitive food industry. Many food giants have also begun to make changes in the direction of clean labels in order to maintain competitiveness

——Food producers need longer shelf life and sustainable production to avoid food waste. Of course, the addition of natural ingredients has also correspondingly increased their profit margins.


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Development and challenges drive together

Anti corrosion "cleanliness" becomes key


Although "clean labels" are gaining popularity in the food industry, they still face many challenges. Firstly, from the general concept of cleaning labels, food cannot use chemical preservatives, which means shortening the food intake

The shelf life of products and the speed of food decay are accelerated, which can easily cause food mold and shorten the shelf life rapidly. Therefore, the issue that has always been a headache for manufacturers is that they need to meet consumers' demand for natural food

Request to extend the shelf life of the product without using chemical additives.


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Secondly, for consumers, on the one hand, they crave a simplified and naturally healthy ingredient list, and on the other hand, they hope that adding ingredients can be beneficial to health, improve immunity, digestive function, and other effects.


Based on the current scientific research and development in anti-corrosion in China, the breakthrough of post microbial anti-corrosion technology represented by Yuanda Biology fully meets the above challenges. Biological preservation is produced using natural resources as raw materials to maintain

The natural properties of the food in the ingredient label column. This is very consistent with the current attitude of domestic consumers towards pursuing "clean labels" and "natural" attributes of food.


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Future Development of the Food Market

The way to naturally preserve and break down prebiotics in the generation of nutrients


As a leading domestic developer and manufacturer of PostbioYDFF, Yuanda Biotechnology can provide a comprehensive solution of forward-looking natural preservation and cleaning labels+probiotic conditioning - PostbioYDFF ®- 3 raw materials, and

We can provide relevant technical support. As a natural biological preservative, Streptococcus lactis is a globally recognized safe microorganism with various probiotic effects.


PostbioYDFF from PostbioYDFF ®- The Four Value Driving Factors of Three Raw Materials


√ "Clean label" is more concise

PostbioYDFF-3 is prepared by the research team of Yuanda Biotechnology through screening of pure milk derived probiotics with high antibacterial activity. It can create clean and concise food labels, while also meeting the needs of food enterprises to use "clean"

Marketing strategies to enhance product competitiveness through labeling and consumer demands for food safety;


√ Efficient biological anti-corrosion mechanism

PostbioYDFF-3 is not affected by high temperatures and pH values during food processing. It inhibits the growth and reproduction of pathogenic bacteria while maintaining the stability and original state of the food, without changing its original flavor and color

Such features can extend the shelf life and storage period of food;


√ Gastrointestinal probiotic conditioning effect

The PostbioYDFF-3 raw material is rich in probiotic active ingredients, which also help regulate intestinal bacterial balance, enhance immunity, and assist in the treatment of gastrointestinal diseases, among other effects;


√ Widely applicable

Unrestricted food characteristics, can add different types of food such as pre made dishes, milk and dairy products, compound seasonings, cooked meat and seafood, pickled vegetables, beverages, baked goods, functional health products, etc

On the scene;


√ In line with the trend of health

Meet the regulatory requirements of the food production industry and the principle of natural edibility, withstand the focus of social media, and provide marketing support for food manufacturers.



In today's globalized world, if manufacturers want to enhance their competitiveness in the food industry, implementing a clean label system and improving product competitiveness will be an inevitable trend.


Overall, the application of "labels" on natural preservatives can help manufacturers win the trust of retailers and consumers in their brands, allowing everyone to benefit from their products. Because every

Secondary consumers purchase food and receive it as fresh, natural, and harmless as it was when it left the factory. 

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As a barometer for 2023, both clean labels and bio preservation represent the progress of people and the times. Despite the chaos caused by crooked paths, technology, and ruthless activities, the light of the right path ultimately originates from nature.





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