Source: Popular Press · Fengfeng Finance
Author: Wang Hao, Chief Reporter of Fengfeng Finance
In the GMP certified production workshop, after sorting, blanching, weighing, filling and other processing steps, cans of popular pre made ocean dishes such as octopus and abalone with sauce are queuing up for offline production. After packaging and quick freezing, they are waiting to be sent to various parts of the country. This is the production scene seen by the Fengfeng Finance Health Food Industry Research Group recently at Qingdao Jiameiyang Food Co., Ltd. (hereinafter referred to as "Jiameiyang") located in Chengyang District, Qingdao.
According to Liu Qin, the head of the company, as a traditional snack food processing enterprise, they launched a pre packaged food research and development project two years ago and quickly achieved a breakthrough from scratch. "Grilled fish and pickled seafood are our best-selling products, and now the factory is working overtime to produce. In the first half of this year alone, sales have reached 15-20 million, far exceeding last year's total
Relying on the traditional advantages of marine fisheries, Chengyang District in Qingdao, as a major export processing hub for aquatic products in the north, has gathered numerous small and medium-sized enterprises in the processing, equipment, packaging, trade and other industrial chains for many years. However, with the accelerated restructuring of global industrial division of labor, the growth dividends of primary aquatic processing are gradually disappearing, and enterprise transformation is imperative. The reporter conducted an interview on why Jiameiyang, located in the upstream of the industrial chain, was able to "quickly break out of the circle" by transforming from traditional aquatic processing to the research and development of ocean prefabricated vegetables, and what new momentum it will bring to the development of traditional industries in the region.
Squid Bar Industry Leader 'Second Entrepreneurship'
Targeting 'Healthy Pre made Dishes'
Jiameiyang's entrepreneurial history is very typical.In 2013, founder Liu Qin transformed from a channel business to a brand business after accumulating five years of industry experience. He invested in and built a factory in Chengyang District, Qingdao, introduced production lines, and mainly engaged in marine leisure food such as squid shreds, grilled fish slices, and squid fry. The reason for choosing to settle in Chengyang is that it is a gathering area for Qingdao's marine fishery export processing industry, with complete food processing facilities, developed commercial logistics, and excellent industrial environment.Next, with the support of channel advantages and local industrial foundation, coupled with the improvement of product quality brought by standardized production processes, Jiameiyang quickly opened up the market. Taking squid strips and other seasoned squid products as an example, the domestic market share can reach 70-80%, and it can be exported to countries and regions such as South Korea, Southeast Asia, Europe, and AmericaHowever, the traditional food processing industry has labor-intensive characteristics. With the adjustment of the domestic industrial structure, low-end industries are accelerating their exit, and the problem of "one bite of fresh food, difficult to eat everywhere" is facing Jiameiyang. The production of squid strips is highly dependent on manual labor, and almost cannot even achieve semi automation. Moreover, the product variety is relatively single, and the problems of expensive labor and difficult recruitment are becoming increasingly prominent, putting pressure on enterprise operationsIn Liu Qin's view, transformation is the trend for the traditional food processing industry, and the prefabricated vegetable processing industry has a long chain, high added value, and high degree of mechanical automation, making it a good choice.In 2021, Jiameiyang launched the research and development of prefabricated vegetable products. It is worth noting that Liu Qin and his team chose an "atypical" model for this "second entrepreneurship".Prefabricated dishes are convenient and fast, meeting the consumption needs of young people who are lazy. However, on the other hand, they not only focus on taste, but also pay more attention to food health. Liu Qin's years of dual experience in channel operation and production have made him more sensitive to changes in consumer demand on the C-end.In fact, as Liu Qin felt, with the new generation of young consumers becoming the main force of consumption, the consumer market has undergone significant changes. According to the big data of Chinese youth consumption, health and wellness ranks second on the consumption list of young people aged 18-25, second only to tourism. The "Z-Generation Beverage Consumption Survey Report" released by the Shanghai Consumer Rights Protection Committee shows that 60% of people choose to purchase beverages due to their healthy ingredient list.Health, deliciousness, and meeting the requirements of sales shelf life may seem simple for the research and development of pre packaged food products, but it is actually not easy.'Freezing to storage' has always been a difficult point in the development and promotion of pre made vegetables, "Sun Shujie, the head of R&D at Jiameiyang, told reporters. In the frozen state, the shelf life of pre made vegetables can mostly reach 12-18 months, but once switched to refrigeration mode, it can only last for a few days. However, not all types of pre packaged dishes are suitable for freezing and preservation, which may have a certain impact on taste and texture. At the same time, the market demand for refrigerated pre packaged dishes cannot be ignored due to factors such as sales conditions and purchasing habits. This means that in order to extend the shelf life, it is necessary to use other anti-corrosion and preservation technologies, and currently adding chemical preservatives is the traditional way in the industry.In order to meet the demand for healthy consumption and reduce or even eliminate the use of traditional chemical preservatives under refrigerated storage conditions, Jiameiyang has been simultaneously promoting the research and development of prefabricated vegetable varieties and innovation in preservative technology. Recently, a breakthrough has finally been achieved.We attempted to add functional bio preservatives based on pure milk derived probiotic extraction technology to spicy crayfish, effectively extending the shelf life of pre packaged dishes in a refrigerated state. Different from existing chemical preservatives, we obtained a popular 'clean label' among market consumers, "said Sun Shujie. Laboratory data showed that,postbioticsIt has a biological preservative effect and helps regulate the balance of gut microbiota, which perfectly embodies the original intention of the company's research and development of "healthy pre made dishes". More importantly, many customers are very satisfied with the taste and texture of the product after trying out the samples, which gives them confidence in the market prospects of the product.It is reported that since the launch of Jiameiyang's pre made vegetable products in 2022, dozens of SKU products have been formed in three categories: grilled fish, small seafood with sauce, and garlic vermicelli series. Among them, the popular product Laozhi Small Seafood has been on the market for more than a year, and its online and offline omnichannel sales have exceeded 15 million yuan.
Inheriting and innovating intangible cultural heritage skills
Make pre made dishes taste like Qingdao
It is worth mentioning that many years ago, Jiameiyang chose to settle in Chengyang District due to its emphasis on the local industrial foundation, and this transformation and upgrading into a new prefabricated vegetable track also reflects the strong vitality of regional industrial coordinated development.among which,The supplier of Jiameiyang's pre packaged functional bio preservation derived ingredients is none other than Qingdao Yuanda Biotechnology Co., Ltd., a local enterprise. As the first high-tech innovation enterprise in China to focus on the development, research, and industrial application of targeted functional derived ingredients, the latter's key technology and application in the preparation of derived ingredients have been rated as internationally leading. PostbioYDFF includes bio preservation, clean labeling, and probiotic raw material derived ingredients ® Obtained national patent authorization.At the same time, targeting the young consumer group, Jiameiyang has also partnered with the popular night market Lvjiazhuang in Chengyang District to create a "joint brand" for the sale of pre made dishes. This cooperation can be said to be an unexpected joy, "Liu Min, the head of Jiameiyang Enterprise Management, told reporters. Laozhi Small Seafood is a newly developed product by the company, and it urgently needs a display window to expand market awareness after its launch. At first, they were troubled by venue problems and had difficulty promoting it. Thanks to the" Help Enterprises Solve Problems "activity carried out by the district's food and beverage industry chain special team, after visiting and learning about the company's needs, the special team coordinated with the night market and quickly solved the venue problem. The Lujiazhuang night market also added another" Internet famous snack ".It is understood that unlike traditional sales channels for stocking, this mobile vending cabinet is a pre packaged food solution specially developed by enterprises for the night market economy. The vending cabinet is about 2 meters long, which is exactly the size of a standard night market stall, and can be customized according to specific locations. The counter is divided into two levels, with the lower level frozen and the upper level refrigerated, to meet the storage needs of pre made dishes. The "highlight" of pre made dishes sold is all directly supplied by Jiameiyang. "We hope to solve the 'last mile' of high-quality pre made dishes entering the night market through standardized production from equipment to products, providing new choices for many individual entrepreneurs and bringing new growth points to enterprisesAnother potential growth point for Jiameiyang comes from the exploration and inheritance of local rural characteristic industries.Fish carp refers to fish that has been cut open and dried. Once, as a fishing technique, it has been passed down for a long time by the Jiaozhou Bay in Qingdao. However, with urbanization and industrial transformation, there are fewer and fewer local fishermen engaged in fishing production, and there are also fewer and fewer inheritors of this skill.In the process of making fish maw, no additives are added, and its nutrients are maximally preserved through fermentation technology, making it an excellent material for healthy pre made dishes. In order to bring new industrial value to this ancient technique, Liu Qin and his team attempted to industrialize the fish maw processing technology, established the Jiaozhou Bay Fish maw processing technology database, continuously developed fish maw series products, and successfully selected it as the seventh batch of intangible cultural heritage projects in Chengyang District last year.
Currently, Liu Qin and his team are intensifying the development of finished products. ”According to the plan, it is expected that finished fish such as mackerel and squid will be put into the market before May Day next year. In the next three years, we will continue to increase our investment in research and development of fish processing techniques, and our product structure will gradually move from a single variety to a rich variety. ”Liu Qin frankly stated that Qingdao has obvious advantages in marine characteristics. As a local enterprise, exploring and developing pre made marine dishes with Qingdao characteristics is not only a sentiment, but also the source of innovation and continuous development for enterprises.
EditorSun Tong
2026-04-30 09:13:07
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